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An initiative from Tudo de Cor (Let’s Colour activation by Coral, (sister brand of Dulux in India)) that transforms ordinary and underused urban locations into sport courts. The project was launched in the famous Santa Marta favela in Rio de Janeiro, but soon surfaced across the city.
Transforming the underused spaces of famous Brazilian favelas into great sport courts
Transforming the entire community
The favela Santa Marta, in Rio de Janeiro, as many other favelas in Brazil, has few sports and leisure options for its approximately 8000 dwellers. Rio was in the eve of the Olympics 2016 and it was a perfect time to bring different sports closer to children – only used to playing football. The favela has narrow streets and squares, that were chosen to be transformed, through painting, into courts for different sports.
Sports beyond football
In a country where football is much more than just a sport, a splash of paint was used to create courts for different disciplines: basketball, table tennis, athletic sprint, volleyball, hockey… The community embraced the challenge and people were very keen to experience new things and develop skills other than football. After the initial success in Brazil, these Unexpected Courts will remain as permanent installations which improve people’s lives in local communities, and now serve as a great inspiration for similar Let’s Colour programs around the world.
