Ideas
Good to see you!
Or by email
Welcome to Dulux
Or by email
Terms and Conditions
Thanks for registering
We will sent you colourful news every now and then
Registration complete
Forgotten your password?
Please enter email address associated to your account
Password changed successfully
We successfully updated your personal details.
Forgotten your password?
Would you spare a minute to answer 3 questions
Thanks for registering
We will send you colourful news every now and then
Delete Account
Purple, the colour of royalty
There’s a surprising reason why a room painted purple feels luxurious.
The color purple has been associated with royalty, power and wealth for centuries
Purple was discovered, believe it or not, by the ancient Phoenicians in 4th century BC. They invented a way to extract an intense purple-red dye from a small species of sea snail found in the Tyre region of the Mediterranean Sea. But the rich purple dye was so hugely expensive to produce - one gram required 10,000 snails - that silks coloured with purple were only worn by kings, queens and emperors.
Purple also came to represent spirituality because the ancient rulers who adorned themselves and their home in purple were often thought of as gods, or descendants of gods. So if you’ve ever felt the desire to rule the roost or get in touch with your holistic side, why not paints your study a dazzling shade of royal purple, or swathe your bedroom in calming shades of indigo? And lucky you - no sea snails required.